AACMA 1-Day Conference 2020

Agenda

9:00am-10:30am: Highlights from the history of acupuncture with Jessica Kennedy

10:30am-10:45am: Tea break  (live chat and discussion time on livestream page)

10:45am-12:15pm: Strengths Based Content Creation - Take control of your marketing with Marie Hopkinson

12:15pm-1:15pm: Lunch break (live chat and discussion time on livestream page)

1:15pm-2:45pm: Lingering Pathogen and Chronic Fatigue with Yun-Fei Lu

2:45pm-3:00pm: Tea break (live chat and discussion time on livestream page)

3:00pm-4:30pm: A holistic approach to immunity with Marianne Kornaat

Highlights from the history of acupuncture
Presented by Jessica Kennedy

Do you feel as confident as you would like to when your patients ask about our history?  

The development of our medicine is an extraordinary tale of China, and other nearby civilisations, over several millennia, including a complex web of transmission to the rest of the world. Jessica will whistle us through some of the highlights, including:

•    Just how old is acupuncture?
•    Why is it that the Nei Jing is such a big deal?
•    Women in our history
•    Does acupuncture = TCM = the distilled essence of ancient Chinese medical wisdom?
•    Where did all the different styles of acupuncture come from?
•    How on earth did they think up acupuncture in the first place? 

Jessica Kennedy is based in Perth, in Western Australia, and is the author of the Five Element Reference Cards, and the online course The History of Acupuncture: A Nice Clear Overview. She is an experienced Five Element and TCM acupuncturist, and originally she was just putting a few slides together about where these two styles came from. Then she ended up on deep dive, way down the rabbit hole! She has emerged from the rich wells of all the glorious scholarship in our field, finally with a firm grasp, and clear overview, of where our medicine has come from. Join her in exploring some highlights from our amazing journey.
 

Strengths Based Content Creation - Take control of your marketing
Presented by Marie Hopkinson

Marie Hopkinson has learned by trial and error many years of experimenting with the digital space. Marie is an experienced Acupuncturist and Herbalist who runs the Chinese Medicine Podcast, a Youtube channel and audio broadcast dedicated to helping laypeople understand Chinese medicine. Marie has many years of answering laypeople’s questions about Chinese medicine, studying the Youtube, Facebook and Instagram algorithms, and working magic with low-budget options.

Marie is a passionate and energetic speaker that will leave you encouraged and empowered to help you work your own magic in the digital space, leverage what you have, utilise your reception team, and learn what might work best FOR YOU, based on YOUR Strengths.

This mini-course is an interactive one that will have you walking away feeling empowered and encouraged about what you CAN do for your practice marketing, how you don’t have to do everything yourself. 

You'll be able to find out how to best connect your unique abilities and strengths with the social media platforms that will give you the most bang for buck but will also be easier and fun to use...because your operating in your strengths.

This is perfect for Acupuncturists and Chinese Herbalists who feel they overwhelmed by digital and social media marketing, and for those who are working hard on their social media but would love things to be a bit easier, or to have a clearer strategy of how to dominate in their market. 
 

Lingering Pathogen and Chronic Fatigue
Presented by Yun-Fei Lu

Chronic fatigue syndrome (CFS) is a common disorder and often seen in the practice of TCM clinics. While there is no cure in western medicine, Chinese medicine has proven to be effective for CFS. Viral infection is one of the main causes for CFS. This presentation will discuss the significance of lingering pathogen in the development of CFS. I will focus on the pattern diagnosis and treatments from acupuncture and Chinese herbal medicine. This presentation will share some personal experiences and approaching strategies in dealing with CFS.

Yun-Fei has a Bachelor degree from China majoring in TCM, and a Master degree majoring in Shang-Han-Lun. He also has a PhD degree in neuroscience from Japan. Over last 30 years, Yun-Fei has been working as a lecturer in TCM, researcher in both Chinese and western medicine, and a clinical practitioner in China, Japan, the United States, and Australia. Presently Yun-Fei is practising acupuncture and Chinese herbal medicine in his private clinic in Mosman Park, WA.

A holistic approach to immunity
Presented by Marianne Kornaat

My name is Marianne Kornaat, I studied acupuncture at The Endeavour College of Natural Medicine in Perth, I did an internship in Japan. I also observed in a Japanese clinic for a couple of years. I have been working as an acupuncturist for 10 years. During that time on many occasions I taught at Endeavour college in Perth and I also had the privileged to work in Shenton Park in the trauma ward. I have studied under Sensei Kiiko Matsumoto and Sensei Tsuyoshi Shimamura. At the moment I am studying a post-graduate course on Japanese Herbs (Kampo) under Nigel Dawes
I practice at the moment in a doctors clinic "Yanchep Medical center". 

During our brief lock down in WA during COVID, I found I got busier as a practitioner. I live quite remote and we were cut off by a road block to visit the city. People in my area had less access to medical help and were eager to find ways to help strengthen their own immune system.

In Traditional Chinese medicine the approach is more about helping to strengthen the body against external attacks, whereas Western Medicine is more concerned about the pathogens itself. In this presentation, I will include some comparisons with WM and TCM, Foods/herbs and some Japanese palpation and treatment ideas.